Here Is Why ‘Finding Your Niche’ Is Bullsh!t

If you’re a business owner, entrepreneur, or founder struggling with marketing confusion, niching advice that doesn’t work, and inconsistent business growth, this episode will give you clarity fast and it starts with why niching is bullshit according to real-world business coaching experience from MentorBusiness.com.

Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, dismantles one of the most over-used ideas in modern business coaching and business mentoring: the belief that niching is the key to scaling your business. Drawing from owning and investing in multiple companies, Lewis explains why niching too early kills data, restricts growth, and stops entrepreneurs from understanding what the market actually wants.

This is not theory. This is real boardroom truth from international business coaching experience, focused on helping entrepreneurs worldwide scale smarter, lead better, and make more money.

Takeaways:

• Broad business coaching positioning creates more data, better insights, and stronger business growth strategy
• Business mentoring works best through trusted ecosystems, not isolated “one-fit” niche models
• Marketing and market psychology have shifted and why outdated advice is holding founders back
• CEO coaching requires understanding marketing, sales, delivery, and leadership development together
• Entrepreneurs must test, measure, adapt, and evolve instead of copying outdated coaching frameworks