How To Sell Naturally & Authentically – Using Your USP (Unique Selling Points)

If you’re a business owner, entrepreneur, or founder struggling to sell without feeling pushy, this episode will give you clarity fast on business coaching, business mentoring, and influence. MentorBusiness.com is where Lewis Haydon teaches the authentic sales skills that separate A-players from B-players.

Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why sales is simply moving someone from A to B, and how to do it without scripts, sleaze, or fake “sales energy.”

Takeaways:

You’ll learn his Personal Unique Selling Point method to sell in a way that feels human, outcome-led, and rooted in real value.

• Sales is influence: if you can’t move people from A to B, you can’t grow your income, career, or business.
• “Sleazy” isn’t sales — it’s bad positioning. Authentic selling is helping someone make a decision with clarity.
• The real sale is the after: what they feel, achieve, and become after buying — not the product itself.
• Use the Personal Unique Selling Point model: start with their outcome, then bridge it with your skills.
• In careers, raises come from a win-win plan: create value first, then the money can logically follow.