Posting isn’t Prospecting: LinkedIn Marketing That Actually Gets You Customers

If you’re a business owner, founder, or entrepreneur looking to get more clients using LinkedIn—this episode is your blueprint.

Dr. Lewis Haydon, widely recognized as a leading business coach and strategic mentor for growth-stage companies, sits down with LinkedIn lead generation specialist James Willis (aka Willis) to reveal what actually drives results on LinkedIn and how you can get more customers today.

They break down how successful businesses are using LinkedIn Sales Navigator, outbound messaging, and ideal client targeting to generate high-quality leads without relying on content, ads, or spammy outreach. This conversation is built for real business owners who want consistent, scalable lead generation from LinkedIn—and are tired of tactics that don’t convert.

You’ll walk away with a proven process for identifying your ICP, building trust through value-based messaging, and using LinkedIn the way top-performing B2B founders do: to start real conversations and close real clients.

Takeaways:

• Why posting on LinkedIn doesn’t equal prospecting
• How to use LinkedIn Sales Navigator to find qualified leads
• The psychology of starting sales conversations that convert
• How to blend AI tools with human-led messaging
• The importance of a clearly defined ICP
• What makes a LinkedIn profile convert vs. just look good
• Why most lead gen fails and how to fix it with consistency and strategy